How To Add More Value In Your Content Marketing Articles | March 26 Authentic David Pastrnak Jersey , 2012
Content is king.??Content is everything.??I want to drill into your consciousness today that you want to become the master of high contenthigh value.


Content is king.? Content is everything.? I want to drill into your consciousness today that you want to become the master of high contenthigh value.? There are so many reasons to do high contenthigh value in not only your marketing, but also in your offerings.? One of the reasons is that there is a lot of fluff out there.? There are so many people who are marketing against you.?


??????????? Even if you are not somebody who delivers information for a living perhaps you are an acupuncturist, perhaps you are a massage therapist, perhaps you are a financial planner Authentic Brad Marchand Jersey , there is so much information out there on the internet.? There are so many people who are competing against you.?


??????????? Even if you don?t see it as competing, your prospects have choices and they?re being bombarded with information and a lot of it is fluff.? A lot of it is not good enough and it doesn?t go really deep.? I want you to start positioning yourself as the person who provides the highest value out there even when you?re giving stuff away for free. ?


??????????? Let me share with you some examples of that.? When I started offering the free CD, when I started offering that for free, and I still do Authentic Tuukka Rask Jersey , the whole content is free.? It?s a full hour.? The shipping is free, the distribution, everything.? I pay for it all.? I send it to the far reaches of the world.?


??????????? That is when I started attracted lots more clients and that?s when I started building my list very quickly.? Why?? Because the content was very good; not only is this an irresistible free offer, but the content was good.?


??????????? Imagine if I?d sent this free CD Authentic Patrice Bergeron Jersey , but it was a massive sales pitch with zero content or even just a little bit of content.? What impression do you think I would make on people around the world who were interested in who I was and what I had to offer?? Not much of an impression if there would be no content in there, but I do the opposite and I welcome you to do the same.? Give more content.? Give more value, especially in your free stuff.? Blow people away.?


??????????? This is what I want you to start thinking about is having them planting the seed in your prospect?s minds that, ?Wow David Pastrnak Jersey , if she or he is offering that much high content and high value in her or his free stuff, I can?t imagine how much there is more in the paid stuff.?? You want to give them so much in the ? I?m thinking about the iceberg, the peak of the iceberg that?s sticking up above the water and showcase that there?s just so much more to get if they start working with you.? When you give high content and high value, you become irresistible.?


??????????? I want you to think about a time that you went to see a speaker in an evening.? Let?s say it was a Tuesday night and you spent time away from your friends and family and you paid money or you schlepped to go see that speaker and you got pitched the whole time or there was so very little content that was applicable.? You went home and you were probably like Brad Marchand Jersey , ?Oh my God, I just can?t believe.? I?ll never work with that person,? but conversely imagine going to see a speaker who above and beyond gave and gave and you got so much value.? Are you not so much more inclined to work with that person??


??????????? I know that I am because that person is generous and they have integrity and they have authenticity and they over deliver and I love hiring somebody like that.? So, I want you to start thinking about where you can add more high valuehigh content.? Can you add more high value in your ezine?? What about your blog?? What about articles or special reports that you?ve written that you?ve put on the internet?? What about on a CD or an audio download?? What about interviews?? What about in your programs and workshops and seminars and videos?? Start delivering at least 10% more content Tuukka Rask Jersey , really actionable content.?


??????????? What you?ll see is that people will be more inclined to work with you.? They?re going to come out of the woodwork to work with you and they?re going to tell other people that they should work with you.? That is how you fill your practice.? That is how even if your practice is full and you?re looking to leverage your business, that is how you sell more products, fill more groups, fill more events and programs and that?s how you make a lot more money leveraging yourself and your content.?


Nothing gets people buying products or programs like a special promotion in your e-zine. Now Patrice Bergeron Jersey , I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"


Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.


IMPORTANT: You'll need to put some type of time limit on the offer to encourage folks to buy now and not later. It's also better if you explain to your readers WHY you're having the sale. You're not Wal-Mart and you can't just drop prices whenever you feel like it. Instead, give your prospects a reason. (Even a funny one -- see tip 13!)


1. Close-out sale. Have inventory you want to get rid of? Making room for other products or new versions of products? Then offer the current version at a significant discount.


2. "Scratch and dent" sale. Have any books Cheap Boston Bruins Jerseys , tapes, or CDs that were returned to you by customers? Offer them at a hearty discount for people who don't mind if they're a bit worn.


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