ÿþRecently, it was adidas eqt reported that the world's second largest sports company Adidas would shut down the only one of its own factory in Suzhou in October this year. Adidas officials confirmed this message to reporters yesterday, but it stressed that Adidas still have over 300 cooperation industries in China, the shutting down will not influence the production, closing factories is based on the consideration of the strategy of re-integrate global resources.
Nevertheless, business market is still inevitable to associate this action with the phenomenon that domestic manufacturing labor costs rises sharply, recruitment is difficult. But it is not accidental, it's more like a trend. When the global economic crisis broke out adidas sneakers three years ago, Nike shut down its last factory in China so as to deduce resources unavailable in China. Comparing Nike and Adidas to "migratory birds", now that there have been no longer lush trees, no adidas running shoes fertile land, nothing can impede them.
As is replied in the e-mail by Adidas headquarters, "Shutting down the factory in China is out of the strategic consideration to re-integrate global resources". Except for this reason, no other else. What's more, according to Xinhua, Suzhou Industrial Park Administrative Committee said that it understood Adidas's need for adjustment of its global resources re-integration; it's also consistent with the trend of restructuring and development of Suzhou Industrial adidas neo Park, said in the material to the media.
However, they are faced with the pressure from consumption market. "Particularly for Adidas, which should be the "fuses" of London Olympics as the first class sponsor, but surprisingly, the reaction of consumers has been under the bottom, it is difficult to start shooting reckon without one's host." Normal 7.8 Å false false falseRecently, it was reported that the world's second largest sports company Adidas would shut down the only one of its own factory in Suzhou in October this year.
However, in the eyes of some observers who focus on the transformation and upgrading on domestic intensive manufacturing industry, most of the "baits" in China which attracts these "migratory birds" are based on adidas nmd womens the cheap labor, and this situation will sooner or later change with the development of national economy and living standard.According to the reply of Adidas headquarters, "To close the factory is for the re-integration of global resources".
This is the only reason. And as Xinhua reported, Suzhou Industrial Park Administrative Committee, said in a material to the media that it completely understood Adidas's plan of global resources re-integration, which also agrees with the trend that Suzhou Industrial Park Administrative Committee requires transformation at present.It is worth noting that Adidas's so-called "integration 
strategy", also appeared in Nike's official statement in China.
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